RYM Holdings’ latest investment in the R&D of a sugar-free chocolate bar is readying the company to enter the direct-to-consumer market and expand its portfolio with another sector
May 07th, 2025, Altrincham, England – RYM Holdings, a Greater Manchester-based dynamic investment company, has recently shown interest in the direct-to-consumer business model and invested in R&D of a new kind of sugar-free chocolate.
The investment decision came after intensively researching the market gap and finding the need for a sugar-free chocolate bar that can offer a good and consistent flavor without causing health concerns among consumers. While the company is currently fully vested in the R&D of its recipe, its product development team has been tasked with creating an entire portfolio of products for RYM Holdings’ upcoming candy brand.
Given the company’s history of investments, RYM Holdings may also invest heavily in the marketing campaign for its chocolate bar to ensure the quick success and popularity of the new brand.
When asked about the deviation from the real estate and IT companies RYM Holdings usually showed interest in, its director said, ”We have always been open to investing in DTC and other industries. But our focus mostly remained on the IT and real estate sectors because the funding applications from other sectors often lacked any innovation or potential. With our new sugar-free chocolate bar, we will hopefully break that perception.”
It must also be mentioned that this is not the first time RYM Holdings has shown interest in a food product. Their crown jewel, Lecitein Limited, has successfully operated in the food and beverage sector since 2020, becoming an international company with offices in the UK and the USA.
About the Company
RYM Holdings is a dynamic investment firm focused on real estate and IT startups. They specialize in identifying, funding, and scaling businesses with the potential to drive long-term value. With a global presence in the UK, USA, and UAE, they leverage deep market insights, financial expertise, and strategic partnerships to turn opportunities into high-performing investments.
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